It depends on your target audience and goals. For B2C, platforms like Instagram and Facebook are ideal. For B2B, LinkedIn works best. TikTok and YouTube are great for creative industries, while Twitter/X is useful for timely updates and conversations.

Track metrics such as engagement rate (likes, comments, shares), reach, impressions, click-through rates, and conversions using tools like Meta Insights, Google Analytics, or platform-specific dashboards.

Frequency varies by platform: 

• Facebook/Instagram: 3-5 times a week.
• Twitter/X: 1-2 times daily.
• LinkedIn: 2-3 times a week. 
• TikTok/YouTube: At least once weekly for consistency.

Typically: 

•  Facebook/Instagram: Lunchtime (11 am–1 pm) and evenings (7 pm–9 pm).
• LinkedIn: Weekdays during work hours (8 am–10 am, 5 pm–6 pm).
• TikTok: Evenings (6 pm–9 pm).

Post high-quality content, use eye-catching visuals, ask questions, run contests, and post at optimal times.

Facebook Ads are paid promotions that target specific audiences based on demographics, interests, and behaviours. They run via Facebook’s Ad Manager and include formats like carousel, video, and lead generation ads.

Use 10-20 relevant hashtags per post. Combine popular hashtags (#Travel) with niche ones (#DogFriendlyCafe).

Engage with followers, use trending Reels and hashtags, collaborate with influencers, and post consistently.

Professional insights, industry news, case studies, thought leadership articles, and success stories.

LinkedIn Ads target professionals based on job title, industry, and skills, making it ideal for reaching decision-makers in businesses.

It tracks tweet performance, audience demographics, and engagement. Use it to identify what content resonates most.

Only engage in trends relevant to your brand. Add genuine, thoughtful contributions to discussions.

Short, entertaining, or educational videos, including challenges, behind-the-scenes, and how-tos.

Use TikTok Ads Manager to create In-Feed Ads, Brand Takeovers, or Branded Hashtag Challenges.

Shorts are brief, vertical videos. Use them for quick tips, teasers, or engaging short content. They are very similar to Reels on Facebook & Instagram, and TikToks. In fact, YouTube introduced them as a direct response to the success of short form video on these social media platforms.

Use relevant keywords in titles, tags, and descriptions. Create attractive thumbnails and use subtitles.

Update your website regularly to ensure accurate information, fresh content, and optimal performance. Aim for updates:

• Weekly for blog posts or news.
• Quarterly for design or functionality improvements.
• Whenever you launch a new product or service.

Key pages include:

• Home
• About Us
• Products/Services
• Contact Us
• Testimonials
• Blog (optional for SEO and engagement) 

Mobile optimisation ensures your website works well on smartphones and tablets. With most users accessing websites on mobile devices, it improves user experience and search rankings.

Use a clean layout, simple navigation, fast loading times, and clear calls to action (e.g., “Contact Us”). Conduct usability testing to identify pain points.

Use strong passwords, enable two-factor authentication, keep software and plugins updated, and if your website is built using WordPress you can use security plugins like Wordfence or Sucuri.

The General Data Protection Regulation requires websites to handle user data responsibly. Compliance includes having a privacy policy, obtaining consent for cookies, and ensuring data security.

SEO is a long-term strategy. It typically takes 3–6 months to see noticeable results, depending on competition, the quality of your optimisation, and your website’s current standing.

On-page SEO – Optimising elements on your website, like keywords, meta tags, and content. 

Off-page SEO –  Building backlinks and increasing authority through external activities, such as social media and guest blogging.

Long-tail keywords are specific, less competitive phrases (e.g., “eco-friendly dog food for small breeds”). They often have lower search volumes but attract more targeted traffic and conversions.

Review and update your keywords every 3–6 months, or when there are changes in trends, customer behaviour, or your business focus.

Use tools like Screaming Frog or Google Search Console to identify broken links. Replace or redirect them to maintain a good user experience and avoid SEO penalties.

Meta tags (title tags, meta descriptions) provide information about your page to search engines and users. Well-written meta tags improve your click-through rate (CTR) and rankings.

• Claim and verify your profile.
• Add accurate business details (address, hours, contact info).
• Post updates and photos
• Ask for reviews from your customers.
• Respond to reviews as you receive them.

Positive reviews improve your business’s credibility and visibility in local search results. They also influence customer decisions, boosting conversions.

Customers can leave reviews on –

• Facebook Business Pages
• Your LinkedIn Profile
• Review sites such as Tripadvisor and CheckaTrade