Discussing Digital with Reme Mancera

In this episode of Discussing Digital, host Rob Osborne sits down with personal brand strategist Reme Mancera to delve into the nuances of digital marketing and personal branding. Reme, who specializes in aiding course creators, coaches, and service providers, shares his unique framework for crafting personal brand narratives that resonate with audiences. With a focus on storytelling, Reme emphasizes the importance of identifying key moments from one’s life to enrich brand messaging.

Throughout the conversation, Reme discusses his content creation strategies, including his popular podcast that features insights on personal branding and storytelling. He highlights the effectiveness of social media platforms like LinkedIn and Instagram, noting how each serves distinct purposes in his marketing efforts. While Instagram is an ideal space for fostering conversations and relationships, LinkedIn has proven invaluable for building professional connections and collaborating with potential clients.

Reme introduces his “Story Connector” framework, which empowers clients to curate their personal stories around ten pivotal factors that define their brand. This structured approach not only helps clients articulate their narratives clearly but also builds trust and rapport with their audiences. Reme illustrates how these story elements can be effectively repurposed across various platforms—from website bios to social media posts—allowing for greater engagement and visibility.

In addition to personal branding techniques, Reme shares his insights on the significance of community engagement and strategic networking. He also reflects on his own podcasting journey, which has evolved over time to focus more on personal branding narratives. As the episode wraps up, Reme leaves listeners with two crucial tips: the power of combining content marketing with networking and the necessity of an email marketing strategy to deepen audience connections.

Join us for this insightful discussion that emphasizes the art of storytelling in personal branding and practical strategies for enhancing your digital marketing efforts!

Reme’s Digital Channels

Website – https://www.rememancera.com/
LinkedIn – https://www.linkedin.com/in/reme-mancera-postigo/
Instagram – https://www.instagram.com/rememancera/
YouTube – https://www.youtube.com/@rememancera
Podcast – https://www.rememancera.com/podcast/

Discussing Digital with Richard Dale

In this episode of our podcast Discussing Digital, join host Rob Osborne as he delves into a compelling conversation with Richard Dale, founder of Complete Coaching—a holistic health, nutrition, and fitness coaching business. Richard shares his transformative approach to digital marketing, specifically tailored for personal trainers and coaches aiming to shift their businesses online. With a wealth of knowledge and practical insights, Richard dismantles common myths surrounding website perfection and highlights the importance of a simple yet effective online presence that fosters genuine conversations from day one.

Throughout this episode, Richard discusses his philosophy on website development, advocating for an agile approach that prioritizes speed over perfection. He emphasizes that a live website, even in its basic form, can initiate meaningful dialogues with potential clients. The conversation then flows into Richard’s nuanced strategies for leveraging social media platforms like Instagram, Facebook, and LinkedIn. Learn how he crafts content specifically designed to resonate with different audiences across these channels, creating tailored messaging that maximizes engagement and connection.

As the dialogue progresses, Richard reveals the power of lead magnets—free resources that not only attract potential clients but also pave the way for immediate, trust-building conversations. He underscores the importance of social proof in the fitness industry through client success stories, providing listeners with an understanding of how credibility plays a vital role in attracting new clientele. Moreover, Richard imparts invaluable advice on mindset shifts necessary for coaches transitioning to online models, including the need to set daily Key Performance Indicators (KPIs) to maintain consistent growth and outreach.

To wrap up this insightful episode, Richard shares two key takeaways: the significance of consistent action driven by daily metrics and the art of building relationships before making sales. By focusing on value and understanding clients’ needs, he argues, coaches can establish a foundation of trust that ultimately leads to long-term success. Tune in for a treasure trove of actionable insights that empower you to elevate your digital presence and effectively connect with your audience.

Richard’s Digital Channels

Facebook – https://www.facebook.com/people/Complete-Coaching/61556794277942/

LinkedIn – https://www.linkedin.com/in/completecoaching/

Instagram – https://www.instagram.com/richardjdale/

Discussing Digital with Dan Sagar

In this episode of Discussing Digital, Rob Osborne sits down with business coach Dan Sagar to discuss the ins and outs of digital marketing strategies for business owners. Dan shares his expert insights on the importance of email marketing, emphasizing the need to focus on building relationships rather than simply pushing sales. He advises against buying email lists and instead recommends organic list-building through networking and interactions.

Dan also delves into the power of LinkedIn as a key social media platform for connecting with B2B clients, sharing his own experiences with content creation and engagement on the platform. He touches on his experiments with TikTok and the importance of adapting digital marketing efforts based on what works best for your audience.

Listeners will gain valuable tips on creating compelling content, being authentic in video marketing, and utilizing retargeting ads as an effective digital marketing strategy. Dan’s practical advice and real-world examples provide a comprehensive overview of successful digital marketing tactics for business owners looking to boost their online presence and engage with their target audience. Tune in to learn how to elevate your digital marketing game and achieve business growth.

Dan’s Digital Channels

Website              www.91d.co.uk
LinkedIn              https://www.linkedin.com/in/danielsagar
TikTok                   https://www.tiktok.com/@businessgrowth.dan

Discussing Digital with Kimba Cooper-Martin

In this engaging episode of the Discussing Digital podcast, host Rob Osborne sits down with career mentor Laurie Macpherson to delve into the world of digital marketing. Laurie, who specializes in empowering mid to senior-level women to make bold career moves, shares her insights on utilizing various digital platforms to reach her target audience. From her primary focus on LinkedIn to leveraging Facebook, Instagram, and a strong email list, Laurie emphasizes the importance of building relationships and showcasing expertise in the digital space.

Listeners will learn about Laurie’s unique approach to email marketing, with a growing list of 1,800 subscribers and a strategic content schedule that includes a reader Q&A segment. Laurie also opens up about her journey on LinkedIn, where authenticity and personal connections have been key to her success. She encourages others to embrace a more human approach on LinkedIn, sharing personal stories and sparking conversations with their audience.

As Laurie delves into her approach to website management and the importance of not getting too caught up in perfectionism, listeners will gain valuable insights on how to effectively navigate the digital marketing landscape. From the power of building an email list to the benefits of prioritizing relationship-building over SEO tactics, this episode offers practical advice and inspiration for anyone looking to enhance their digital marketing strategy. Tune in to learn from Laurie’s strategic and personalized approach to digital marketing, and discover how to leverage the platforms that work best for your business and target audience.

Kimba’s Digital Channels

Website              https://Kimbadigital.com
Facebook           https://Facebook.com/kimbadigital
LinkedIn              https://www.linkedin.com/company/kimba-digital-marketing/
Instagram          https://Instagram.com/kimbadigital
Twitter / X           https://x.com/kimbadigital
YouTube              https://www.youtube.com/@kimbadigital
TikTok                   https://www.tiktok.com/@kimbadigital
Threads               https://www.threads.net/@kimbadigital
Pintrest               https://www.pinterest.co.uk/KimbaDigital/

Discussing Digital with Laurie Macpherson

In this engaging episode of the Discussing Digital podcast, host Rob Osborne sits down with career mentor Laurie Macpherson to delve into the world of digital marketing. Laurie, who specializes in empowering mid to senior-level women to make bold career moves, shares her insights on utilizing various digital platforms to reach her target audience. From her primary focus on LinkedIn to leveraging Facebook, Instagram, and a strong email list, Laurie emphasizes the importance of building relationships and showcasing expertise in the digital space.

Listeners will learn about Laurie’s unique approach to email marketing, with a growing list of 1,800 subscribers and a strategic content schedule that includes a reader Q&A segment. Laurie also opens up about her journey on LinkedIn, where authenticity and personal connections have been key to her success. She encourages others to embrace a more human approach on LinkedIn, sharing personal stories and sparking conversations with their audience.

As Laurie delves into her approach to website management and the importance of not getting too caught up in perfectionism, listeners will gain valuable insights on how to effectively navigate the digital marketing landscape. From the power of building an email list to the benefits of prioritizing relationship-building over SEO tactics, this episode offers practical advice and inspiration for anyone looking to enhance their digital marketing strategy. Tune in to learn from Laurie’s strategic and personalized approach to digital marketing, and discover how to leverage the platforms that work best for your business and target audience.

Laurie’s Digital Channels

Website = https://www.lauriemacpherson.com/
Facebook – https://www.facebook.com/lauriemacphersoncareerwingwoman
Instagram – https://www.instagram.com/_laurie_macpherson/
LinkedIn – https://www.linkedin.com/in/lauriemac/

Discussing Digital with Charles Calvert

🔊  In this episode of Discussing Digital, Rob Osborne sits down with Charles Calvert, the owner and director of Easy Mortgages, a mortgage and insurance brokerage firm. Charles shares his journey in the industry, from working for large brokers to eventually starting his own business during the COVID-19 pandemic. He discusses his approach to digital marketing, highlighting the use of social media platforms like Facebook, Instagram, LinkedIn, and TikTok to promote his business.

 📱💡 Charles shares his experience with TikTok, initially hesitant about the platform but eventually finding success with engaging and shorter content. He delves into how he navigated the platform’s algorithm and utilized its features to boost his reach and followers. Charles also discusses repurposing his TikTok content for other platforms like Instagram and Facebook, emphasizing the importance of organic sharing by friends and family in generating leads.

 🔥🚀 The conversation touches on Charles’ use of LinkedIn for networking, his content creation strategy inspired by market news and educational topics, and his tips for effective digital marketing – authenticity and creating engaging, short-form content. Listeners gain valuable insights into the world of digital marketing for mortgage and insurance brokerage firms from Charles’ experience and expertise.

Charles’ Digital Channels

Website – www.easy-mortgages.co.uk
Facebook –https://www.facebook.com/easymortgageslimited/
LinkedIn (Personal) – https://www.linkedin.com/in/charles-calvert-cemap-985590198/
LinkedIn (Company) – https://www.linkedin.com/company/easy-mortgages
Instagram – https://www.instagram.com/easymortgageslimited/
TikTok – https://www.tiktok.com/@easymortgages

Discussing Digital with Maddy Alexander-Grout

In this episode, Rob Osborne interviews Maddy Alexander-Grout, a multi-talented entrepreneur who runs several businesses under her personal brand. Maddy describes herself as a “multi-potentialite” and shares her journey from being a money specialist to creating the “Mad About Money” app, which helps neurodivergent individuals with their finances, wellbeing, and business.

A significant aspect of Maddy’s work is as a visibility strategist, where she helps small business owners, especially neurodivergent entrepreneurs, increase their online presence through digital marketing, social media, and PR. She highlights her success on TikTok, using it as the top of her marketing funnel. Maddy also reveals that she conducts monthly TikTok training workshops to teach the basics of the platform and drive people into her paid membership program.

Maddy discusses her strategic approach to different social media platforms, tailoring her content and approach according to her target audience. She has a significant following on LinkedIn for her corporate work, utilizes Facebook for her neurodivergent community, and leverages TikTok for educational content. While she maintains a presence on Instagram, Maddy acknowledges not investing substantial time there.

Throughout the conversation, Maddy emphasizes the significance of understanding one’s target audience, maintaining consistency in content creation and presence, and avoiding burnout. She shares personal experiences with burnout and reveals the strategies she implements to maintain a healthy work-life balance, including setting boundaries and taking regular breaks.

Maddy’s Digital Channels

Website https://stan.store/maddyalexandergrout
Facebook – https://www.facebook.com/maddy.comrie/
LinkedIn – https://www.linkedin.com/in/maddyalexander-grout-mad-about-money/
Instagram – https://www.instagram.com/maddytalksmoney/
Twitter – https://twitter.com/maddyalexanderg
YouTube – https://www.youtube.com/channel/UCWah4A8QWyXgJIwrGqk0Sww
TikTok – https://www.tiktok.com/@madaboutmoneyofficial
2nd Website – https://madaboutmoneyofficial.co.uk/

Discussing Digital with Miles Phillips

In this episode of the Discussing Digital podcast, Rob Osborne sits down with Miles Phillips, the owner of MilesMarketing, to discuss the intricacies of digital marketing. Miles brings a unique perspective to the table, with a blend of traditional and digital marketing expertise. He explains his two main offerings – an outsourced marketing department service for larger businesses and a suite of “Bite Size” products for solopreneurs and small businesses.

The conversation delves into Miles’ digital marketing approach, with a particular focus on LinkedIn as the primary platform for his target audience. Miles emphasizes the importance of being active on a select few channels rather than spreading yourself thin across multiple platforms. He also shares his tips for leveraging YouTube to host videos and benefit from SEO advantages.
One of the highlights of the episode is Miles’ advice on video content creation. He addresses common fears and provides practical tips for overcoming them. His mantra of “just do it” encourages listeners to practice, prepare, and not worry about natural speech patterns such as “ums” and “errs.”

A significant portion of the discussion revolves around Miles’ views on brand awareness as a marketing strategy. He argues that for small businesses, purely focusing on brand awareness is a waste of time and money. Instead, he advocates for meaningful engagement and interactions with potential customers, highlighting the importance of mapping out the customer journey and finding genuine ways to connect with the audience.

Miles also shares his thoughts on automation tools and mass connection requests on LinkedIn, strongly advising against these tactics. According to him, building genuine relationships through thoughtful engagement, commenting, and providing value to connections is far more effective.

Miles Digital Channels

Website – www.milesmarketing.co.uk
LinkedIn – https://www.linkedin.com/in/miles-morgan-phillips/
YouTube – https://www.youtube.com/@milesmarketingltd

Discussing Digital with Julian Knopf

In this episode, host Rob Osborne is joined by Julian Knopf, founder of Gander Media Solutions, to explore the world of digital marketing. Julian shares his expertise in creating visually appealing content such as photos, videos, and animations to help businesses stand out online.

Throughout the conversation, Julian delves into his experience with various social media platforms and how he tailors his content for each one. He discusses the unique benefits of Facebook for events and family photos, LinkedIn for showcasing professional expertise, Instagram as a photography portfolio, and the emerging platform, TikTok, for short video clips. Julian emphasizes the importance of understanding the different audiences that each platform attracts and how he tests and tracks stats to optimize his content strategy.

Offering valuable tips, Julian encourages listeners to simply get started instead of getting caught up in minor details. He explains how experience leads to improved skills and reveals that weekends surprisingly tend to be busier than expected on LinkedIn. Julian also shares insights into using AI tools like image generators and video editors to enhance efficiency, training AI through feedback to produce better content that he then refines.

Additionally, the episode explores the concept of reusing content. Julian highlights how major brands run campaigns for extended periods through repetition, and he encourages content creators to follow suit by repurposing high-quality posts at different times or in different formats.

In conclusion, Julian stresses the importance of engagement and leaving comments to help others reach their goals. He welcomes listeners to reach out to him through his website, social profiles, or any other method. Overall, this episode provides practical advice on using social media platforms strategically, leveraging AI technology, repurposing content, and fostering engagement for content creators looking to excel in the digital marketing landscape.

Julian’s Digital Channels

Website – www.gandermediasolutions.co.uk
Facebook – https://www.facebook.com/GanderMediaSolutions
LinkedIn – www.linkedin.com/in/gandermedia
Instagram – https://www.instagram.com/ganderphoto
YouTube – https://www.youtube.com/@ganderphotography5995/videos

Discussing Digital with Hayley Jones

In this episode, I sit down with Hayley Jones, the owner of HB Associates, an accountancy firm, as she shares her digital marketing strategies. As an introvert, Hayley admits that recording videos for TikTok has been challenging for her. However, with practice, she has become more comfortable and now uses CapCut to edit her videos within the TikTok app. She reveals that her best performing video to date has garnered over 12.5k views.

When it comes to content planning, Hayley aims to post three videos per week on TikTok. She believes in varying the content, ranging from informative to fun videos to keep her audience engaged. Apart from TikTok, Hayley highlights LinkedIn as another main channel she utilizes. She shares that she gains around 100 followers per month and started generating inquiries around the 7-8 month mark.

Hayley also discusses her engagement strategy. She comments and engages with others’ posts on LinkedIn daily, utilizing the notifications on her phone. For platforms like Facebook, Instagram, and Threads, she schedules her posts, but she prefers to engage more organically on LinkedIn. Looking ahead, Hayley plans to focus more on her website and Google Business Profile with guidance from her website developers. She also expresses her interest in learning more about email marketing before implementing it into her strategy.

Throughout the episode, Hayley emphasizes the importance of consistency within realistic goals for your channels. She advises against feeling pressured to join every new platform and instead suggests focusing on what works best for your business and audience. To connect with Hayley, you can find her on TikTok @the_redheaded_accountant, Instagram @hbassociates_accountants, LinkedIn, and Facebook under HB Associates. Tune in to this enlightening episode to gain valuable insights into digital marketing strategies from an expert in the field.

Hayley’s Digital Channels

Website – www.hbassociates.co.uk
Facebook  – https://facebook.com/hbassociatescharteredaccountants
LinkedIn – https://www.linkedin.com/in/hayley-jones-bfp-aca/
Instagram – https://www.instagram.com/hbassociates_accountants/
TikTok – https://www.tiktok.com/@theredheadedaccountant

Discussing Digital with Naomi Stonier

In this episode, we dive into the world of organic digital marketing with marriage coach Naomi Stonier. Naomi shares her unique approach to building relationships and connecting with her audience through social media.

Naomi reveals her daily content strategy on Facebook and LinkedIn, where she shares stories and insights about relationships. She explains why she moved away from batching content and now focuses on writing one personalized post per day using a problem-solution-process-result formula. By anonymously sharing content ideas from her client sessions, Naomi ensures that her posts are relevant and valuable to her audience.

One of the key strategies Naomi uses is going live on social media after her client sessions. She discusses various topics and makes offers in just 5-10 minutes. While engagement isn’t her main goal, she has seen how live videos boost her reach in algorithms. Naomi emphasizes the importance of connecting genuinely with her audience, rather than obsessing over numbers.

Authenticity is a crucial aspect of Naomi’s digital marketing approach. She shares photos of herself and her family instead of using stock images, which helps to build trust with her audience. Naomi also explains why she stopped creating graphics, finding them to be too time-consuming.

As her business continues to grow, Naomi plans to outsource more platforms, but for now she focuses on Facebook and LinkedIn, where she gets most of her business through networking connections. She also emphasizes the importance of repurposing content across platforms and pitches, which saves her significant time and helps her move people from social media to her email list and future online programs.

Throughout the episode, Naomi highlights the importance of adapting and experimenting with different strategies to achieve the best results. She firmly believes in taking an organic, authentic, and capacity-focused approach to digital marketing, centered around genuine human connection.

Naomi’s Digital Channels

LinkedIn – https://www.linkedin.com/in/naomi-stonier/
Facebook – https://www.facebook.com/naomi.stonier.7547
YouTube – https://www.youtube.com/@naomistoniermarriagecoaching
Website (Free guide download) – https://naomistonier.ck.page/

Discussing Digital with Melanie Griffiths

In this episode of Discussing Digital, I am discussing all things Digital Marketing with Melanie Griffiths.

Melanie supports and works with people to help them feel better in their bodies and improve their health and wellbeing through movement, dance and transformational healing work.

During the episode we discuss Melanie’s approach to creating content, the mind shift she’s had regarding posting content, her use of video and live streaming and many other topics.

We have an interesting conversation about analytics and Melanie gives her top tips for something everyone should do and what everyone should avoid doing, which are quite closely linked.

If you would like to connect with Melanie or follow her, here are the links to her website and social media channels.

During the episode we mention a podcast that Melanie recorded with Steve O’Neill. A link to that is included below.

Melanie’s Digital Channels

Website – http://www.melaniegriffiths.com
Facebook Page – https://www.facebook.com/melanie.griffiths.58
LinkedIn – https://www.linkedin.com/in/melanie-griffiths-898396a/
Instagram – https://www.instagram.com/movementmelanie/
YouTube – https://www.youtube.com/channel/UC7OjEBBqXeOqkMje-J6TOgA
Podcast with Steve O’Neill – https://blubrry.com/sharppodcast/118926187/moving-with-melanie-griffiths-stp082/

Discussing Digital with Nikie Forster

In this episode of Discussing Digital I’m speaking to Nikie Forster of Curious Lighthouse Learning Consultancy.

We discuss how Nikie is making great use of LinkedIn, Facebook and YouTube, as well as some of the many different ways she creates content. We also discuss how Nikie is getting on with Instagram and how she really doesn’t like email marketing or Twitter.

Nikie also shares her One Good and One Bad tips for any business owner doing digital marketing.

This episode was recorded on 26th November 2021 and was originally published on the DM365 YouTube channel. It was the first episode I ever recorded.

Nikie’s Digital Channels

Website – https://www.curiouslighthouse.co.uk
Facebook Page – https://www.facebook.com/curiouslighthouse
LinkedIn – https://www.linkedin.com/in/curiouslighthouse
Instagram – https://www.instagram.com/curious_lighthouse
Twitter/X – https://twitter.com/CuriousL
YouTube – https://www.youtube.com/channel/UClS2UkU0-Jw3BcsxE3YKxuA

Discussing Digital with Ian DIckson

In this episode of Discussing Digital, I am discussing all things Digital Marketing with Ian Dickson.

Ian is an extremely experienced and renowned national and international business coach public speaker.

During this episode we cover a wide range of topics, including how Ian is using digital marketing to promote an event taking place later in January. Ian shares lots of great tips on how he and his clients are using digital marketing to grow their businesses.

One of the interesting discussions we have is how you measure success in your digital marketing, which can equally be applied to other forms of marketing.

Ian’s Digital Channels

Websites – www.iandickson.co.uk 
www.learning2lead.co.uk
Facebook – https://www.facebook.com/iandicksonbiz 
LinkedIn – https://www.linkedin.com/in/iandicksonbiz
Instagram – https://www.instagram.com/the_ian_dickson/
Twitter – https://twitter.com/iandickson
YouTube – https://www.youtube.com/@IanDickson

Discussing Digital Special – “One Good Thing” Tips

This special episode of Discussing Digital features the “One Good Thing” tip about digital marketing that each of my guests has provided during our discussions about digital marketing in each of the episodes that have been released in 2023.

Listen to these to get some great ideas of things to do to give your digital marketing a boost in 2024 and beyond.

If you particularly like any of the tips you here from a guest speaker, why not go back and listen to or watch their whole episode. You can listen to or watch each episode from the Red Knight Solutions

Links to Previous Episodes

Karen Williams – www.redknightsolutions.co.uk/discussing-digital/#with-karen-williams

Sheryl Andrews – https://www.redknightsolutions.co.uk/discussing-digital/#with-sheryl-andrews

Paul Newton – https://www.redknightsolutions.co.uk/discussing-digital/#with-paul-newton

Alison Colley – https://www.redknightsolutions.co.uk/discussing-digital/#with-alison-colley

Steve O’Neill – https://www.redknightsolutions.co.uk/discussing-digital/#with-steve-oneill

Andreas Nest – https://www.redknightsolutions.co.uk/discussing-digital/#with-andreas-nest

Liz Drury – https://www.redknightsolutions.co.uk/discussing-digital/#with-liz-drury

Discussing Digital with Liz Drury

In this episode of Discussing Digital I am speaking to Liz Drury of Liz Drury Voiceovers. Liz is a voiceover artist and in this episode we talk about how Liz uses e-mail marketing, LinkedIn, CRM systems, Facebook and Podcasts to promote her business and how the growth of e-learning has introduced new opportunities for her.

You’ll have to watch the whole episode to find out why cherry tomatoes and military bands are good for promoting your business on social media … and why 17 hats is important to Liz and her approach to marketing.

This episode was recorded in February 2022, so the world has changed quite a bit since we recorded this.

Liz’s Digital Channels

Website – http://www.lizdrury.co.uk
Facebook – www.facebook.com/liz.drury.voiceovers

LinkedIn – www.linkedin.com/in/lizdruryvoiceovers

Instagram – www.instagram.com/lizdruryVO

Twitter – www.twitter.com/lizdruryVO

YouTube – http://www.youtube.com/lizdruryvoiceovers –  @LizDruryVoiceovers

Podcast – https://Lizdrury.co.uk/podcast

Discussing Digital with Andreas Nest

In this episode of Discussing Digital, I am speaking with Andreas Nest of Nest Business Coaching.

We discuss how Andreas is making great use of LinkedIn, Facebook and YouTube, as well as how Andreas sees his website as the hub of all his digital marketing.

Andreas shares some great ideas for how to create content and how to use video to market his business.

This episode was recorded on 10th December 2021 and originally published on the DM365 YouTube channel on 15th January 2022.

Andreas’s Digital Channels

Website: – https://andreasnest.actioncoach.co.uk/

Facebook – https://www.facebook.com/andreasnestactioncoach/

LinkedIn – https://www.linkedin.com/in/andreasnest/

YouTube – https://www.youtube.com/channel/UCTe2OI8J42979dOTQnS9ICQ

Discussing Digital with Steve O’Neill

In this episode of Discussing Digital, I am discussing all things Digital Marketing with Steve O’Neill of sondevelopment.

Steve and sondevelopment are primarily about skills development, learning consultancy and audio consultancy, which includes being a professional voiceover artist and podcast production.

During this episode we cover a wide range of topics, including video, social media and podcasting which surprised Steve as when I first approached him to be a guest, he said he didn’t do digital marketing.

We have an interesting conversation about posting styles, LinkedIn pods and why Steve has a dummy’s head in his voiceover booth … and why I have a Lego figure on my desk!

Steve’s Digital Channels

Discussing Digital with Alison Colley

In this episode of Discussing Digital I am discussing all things digital marketing with Alison Colley of Real Employment Law Advice.

Alison is a solicitor & HR specialist, based on the Isle of Wight and has embraced digital marketing to promote & grow her business nationally. She is making great use of video marketing, social media, podcasts and TikTok!!

This episode of Discussing Digital was recorded in February 2022 but has never been published, so although Alison says she has a team of 6, it’s now a team of 8 and her podcast is now up to episode 215!!

Alison’s Digital Channels

• Website – www.realemploymentlawadvice.co.uk

• Facebook – https://www.facebook.com/RealEmploymentLawAdvice/

• LinkedIn – https://www.linkedin.com/company/real-employment-law-advice

• Twitter – https://twitter.com/realadvicework

• YouTube – https://www.youtube.com/c/RealEmploymentLawAdvice

• TikTok – https://www.tiktok.com/@employmentlawyer

• Podcast – The Employment Law & HR Podcast, available on iTunes, Stitcher, Amazon, Spotify and our website

Discussing Digital with Paul Newton

In this episode of Discussing Digital I am discussing digital marketing with Paul Newton.

Paul talks about how the use of LinkedIn, Twitter, Facebook and Instagram have helped him to launch, promote and grow his Newton’s Nuggets podcast, from a simple idea to help him keep sane during the pandemic into a podcast that is nearing his 100th episode. Paul talks about how 1 episode in particular has encouraged listeners to get checked out for Cancer which has had a surprisingly positive outcome, both for Paul and a number of his followers.

Paul shares how digital marketing, particularly using video marketing, has helped him to develop and grow his Mental Theft brand, which helps people to learn about cyber crime and how to avoid it. We also discuss how using crowd funding helped Paul launch the Mental Theft book.

The episode was recorded in December 2021 and the video originally appeared on the DM365 YouTube channel in January 2022.

Paul’s Digital Channels

• Website – https://www.mentaltheft.co.uk
• Facebook – https://www.facebook.com/mentaltheft
• LinkedIn – https://www.linkedin.com/company/mentaltheft
• Instagram – https://www.instagram.com/mentaltheft/
• Twitter – https://www.twitter.com/mentaltheft
• YouTube – www.youtube.com/paulnewtonmagic
• Podcast – www.newtonsnuggets.co.uk
• Patreon – https://www.patreon.com/newtonsnuggets

Discussing Digital with Sheryl Andrews

In this episode I am Discussing Digital with Sheryl Andrews of Step By Step Listening.

Amongst the many things we discuss, we talk about the various digital marketing channels she uses, including Facebook, LinkedIn and YouTube, how she plans her content, her different approaches to content creation, how her approach to blogging has developed over time and how she uses her blog as an information repository to share with her clients.

Sheryl’s Digital Channels

• Website – https://stepbysteplistening.com/
• Facebook – https://www.facebook.com/stepbysteplistening
• LinkedIn – https://www.linkedin.com/in/sherylandrews/
• YouTube – https://www.youtube.com/channel/UCHrpP7VVkjl_irSXo_-GMqg

Discussing Digital with Karen Williams

In this episode of Discussing Digital I am talking with Karen Williams, The Book Mentor, from Libotas.

We discuss how Karen uses all aspects of digital marketing generally, but specifically talk about how she has been using digital marketing for the launch of her new book. This covers social media marketing, video marketing, e-mail marketing and podcasts.

Karen’s Digital Channels

• Website – www.librotas.com
• Facebook – https://www.facebook.com/librotas
• LinkedIn – https://www.linkedin.com/in/karenwilliamslibrotas
• Instagram – https://www.instagram.com/karenwilliamslibrotas
• Twitter – https://twitter.com/librotas
• YouTube – https://www.youtube.com/@librotas
• Website for Book Marketing Made Simple – www.bookmarketingmadesimple.com
• Podcast – https://librotas.com/podcast/